Why Fresh Turkey Matters — From Our Farm to Your Table
- Marc Rott
- Nov 22
- 3 min read
Updated: Dec 2

A Simple Conversation That Sparked This Story
On Thursday, I had a delightful chat with my 90-year-old dad. He was bubbling with excitement about an 11-pound “fresh” turkey he found at the grocery store. It honestly made me smile! But as we dove deeper into what “fresh” really means, I noticed his enthusiasm wane a bit. He realized that it wasn’t quite the same as the turkeys I had just brought back from the butcher.
What Truly Fresh Turkey Looks Like
Earlier that day, I took our turkeys to the butcher and brought them home that afternoon. I tucked them into coolers to rest until families picked them up today. Now these are freshly butchered turkeys! Grocery stores can advertise all they want, but we know that the product isn’t always what it’s sold to be.
What Grocery Stores Mean When They Say “Fresh”
Here’s the part no one ever explained to my dad: When a grocery store calls a turkey “fresh,” it almost never means it was just butchered. Most of the time, that turkey has been sitting in a cooler for days — sometimes longer — or it was recently thawed and labeled as “fresh.” In the grocery world, “fresh” simply means it hasn’t been frozen below 26°F. That’s it.
No timeline. No context. No story.
If you’ve ever wondered why your store-bought “fresh” turkey didn’t feel all that fresh, this is why.
The Difference Small Farms Make
When you buy from a small farm, you know exactly when that turkey was processed. You know it came from a bird that lived well, was cared for, and was handled with intention. You know the word “fresh” actually means something.
Ethically Raised Poultry: A Commitment to Quality
At our farm, we take pride in raising our poultry ethically. This means providing them with a spacious environment, nutritious feed, and plenty of fresh air. When you choose our birds, you’re not just getting a product; you’re supporting a way of life that values animal welfare and sustainability.
Taste the Difference
Have you ever noticed how some meats just taste better? That’s because our pasture-raised turkeys have a richer flavor profile. They roam freely, foraging for insects and plants, which contributes to their unique taste. When you sit down for a meal with our turkey, you’re not just eating; you’re savoring a culinary experience that’s hard to replicate with store-bought options.
Why This Matters
When my dad tells me about his “fresh” turkey, it brings me right back to talking with him about where our food really comes from. I think about our own birds — picked up by families today who enjoy and value real food — and I’m thankful to be part of that story. Fresh isn’t just a label. It’s a story — and you deserve to know it.
Building Community Through Food
By choosing local, ethically raised poultry, you’re not just feeding your family; you’re also supporting your community. Each purchase helps local farmers like us continue our work. It fosters a connection between you and the food you eat. Isn’t that a beautiful thing?
Join Us on This Journey
We invite you to join us on this journey of understanding and appreciation for fresh, ethically raised poultry. When you choose us, you’re not just a customer; you’re part of a community that values quality, transparency, and sustainability.
From our farm to your table — enjoy every bite!
And remember, the next time you hear the word “fresh,” think about what it truly means. You deserve the best, and we’re here to provide it.
“At RFarm Poultry, fresh turkey means something real. Learn more about our farm here.”



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